JENEROUS
The people behind the clothes
Founder and designer, Jenny Allan, is a fashion designer who has worked in the fashion industry for many years, designing for the UK Highstreet. Born in the UK, Jenny has a degree in Fashion Design and Marketing, and has had the dream of starting her own fashion label for many years, following a visit to India in 2007.
Jenny’s first trip to India, 2007
Jenny:
“I first visited India in 2007 when I took a short career break from working as a fashion designer for the UK Highstreet. I went as part of a team to India, and had an experience that was life changing. I had never seen first-hand, the degree of poverty and need that I did while teaching at a village school on the outskirts of Delhi. It gave me a greater appreciation for all that we have, living in the UK, and made me want to do something to help.
“In addition to the school there was a women’s empowerment program running for young women. These women came together to socialise and also to make simple hand embroidered pieces, that were then sold to provide some income. I was inspired to think about how I could use my experience and skills in the fashion industry, to provide work opportunities for women like these.
I left India with the strong sense that I would return!”
“Now, some years later, I am bringing my ideas to life, by starting Jenerous as a way to help people find freedom from poverty.
I am determined to try and make a positive difference, and to use fashion to bring transformation to individuals and communities in India.”
Two boys in Anusuran
The People Behind The Clothes
Case Study: Ammu
Ammu was orphaned along with her siblings at an early age; taken in by their grandmother the family struggled financially with little household income.
Ammu from Jacobs Well
Leaving school after only completing 8th Standard, Ammu became very ill with tuberculosis. When she had started to regain her health, a family friend introduced Ammu to Jacobs Well where some light work was found for her and she was supported in paying her medical bills. It soon became evident that Ammu had a passion for design and embroidery and so was encouraged to create her own designs.
Today, Ammu’s health is a lot better and she is motivated and passionate in her work. With a sustainable income allowing her to rent her own home, Ammu has also been supported in returning to school several hours a day to complete her 10th Standard qualifications, opening the door to many further professional opportunities. Ammu helps clients with sourcing, and she is now completely responsible for quality control.
Find out more about some of the other amazing women making our clothing here.