Channel 4's New Model Agency - Embracing Diversity
Ethical Fair Trade fashion brand Jenerous shows at London Fashion Week. Photo by Ian Bozic @splashpicturespro
Channel 4’s New Model Agency Documentary Series - Jenerous’ TV Debut
Jenerous made it’s TV debut tonight as part of the New Model Agency Channel 4 documentary series. Our clothing was featured in The Ethical Brand Directory catwalk as part of the London Represents show at London Fashion Week in September 2023. In Episode 3 of the New Model Agency documentary, the Channel 4 series follows a group of models attending castings, and films behind-the-scenes at London Fashion Week. Ade from Zebedee Talent, an inclusive model agency, can be seen wearing our organic cotton teal wrap top and trousers.
As Featured in Channel 4’s documentary series New Model Agency
Behind the scenes in New Model Agency
In Channel 4’s New Model Agency, high fashion meets high drama, as a group of dynamic young models make their mark in the fashion industry. The models from leading inclusive model agency Zebedee Talent attend castings, photoshoots and walk the runway at London Fashion Week. The program in association with M&S and Salamanda Media follows this group of models as they strive for positive change and equality in the fashion industry.
Photos of the Zebedee models featured in the New Model Agency series, styled by Roberta Lee
New Model Agency - Inclusive Fashion
In the world of fashion, diversity has long been a buzzword, but Channel 4's New Model Agency series is taking meaningful strides to turn it into reality. With its spotlight on aspiring models from all walks of life, the show is reshaping perceptions and challenging industry norms. Through its portrayal of diverse models, the series not only reflects the changing face of fashion but also sends a powerful message of inclusivity and representation.
Diversity in Fashion
In an industry often criticized for its narrow standards of beauty, New Model Agency stands out for its commitment to showcasing the beauty of diversity. From models of different ethnicities to those with disabilities, the series celebrates the rich tapestry of human experience and challenges conventional notions of attractiveness. By featuring models who defy traditional stereotypes, the show sends a powerful message that beauty knows no bounds.
But the series doesn't just stop at highlighting the diversity of its cast – it also delves into the broader issues of inclusion and representation within the fashion industry. Through candid conversations and thought-provoking storylines, New Model Agency shines a light on the challenges faced by diverse models, from navigating systemic biases to confronting societal beauty standards. By giving voice to these experiences, the series sparks important conversations about the need for greater inclusivity in fashion.
Jenerous organic cotton teal wrap top and trousers on the catwalk at London Fashion Week. Worn by Ade from Zebedee Talent. Photo by Ian Bozic @splashpicturespro
New Model Agency serves as a platform for change, both within the industry and beyond. It sends a powerful message to viewers about the importance of embracing diversity in all its forms – not just in fashion, but in society as a whole.
If you missed it you can stream all episodes now.
In a world where representation matters more than ever, Channel 4's New Model Agency series is leading the charge for a more inclusive and equitable fashion industry. Through its celebration of diverse models and their stories, the show is not only redefining standards of beauty but also paving the way for a future where everyone can see themselves reflected in the world of fashion. So tune in, and join the movement to embrace diversity and celebrate the beauty of all people.
Jenerous in the New Model Agency Channel 4 Documentary
We are so honoured and grateful to play a small part in such an important TV documentary. A significant change within the fashion industry is underway, being led by organisations that are championing sustainability and diversity.
With thanks to Roberta Lee for including us in the Ethical Brand Directory Catwalk show hosted by London Represents. More details and insights into the styling of the photoshoot and the London Fashion Week catwalk can be found at The Ethical Brand Directory website and Roberta Style Lee website.